As we enter a new year, it’s time to take stock of the latest design trends for printed materials. With so many options available, it can be hard to know where to start. But fear not – we’ve done the research for you! In this blog post, we’ll give you our top five design trends that will make your printed materials stand out in 2021. From geometric shapes to metallic accents and textured paper, these trends are sure to leave a lasting impression on your audience. So let’s dive in and explore how you can incorporate these design elements into your next project!
Geometric shapes
Geometric shapes have been a popular design trend for several years now, and they are set to continue their reign in 2021. The beauty of geometric shapes lies in their simplicity – clean lines and bold shapes can create striking visuals that grab attention instantly.
One way to incorporate geometric shapes into your printed materials is through the use of patterns. Stripes, triangles, circles or squares can all be arranged in various ways to create eye-catching designs that add depth and interest to your print work.
Another clever way to use geometric shapes is by incorporating them as frames around text or images. This technique not only draws the viewer’s eye towards important content but also adds an element of sophistication and modernity.
Geometric shapes don’t always have to be rigid or symmetrical – experimenting with irregular forms can lead to exciting results too! Think outside the box when it comes to using these versatile elements in your designs.
Consider combining different types of geometrical patterns together for a unique look. Mixing stripes with polka dots, for example, creates a visual effect that’s both playful and sophisticated at once!
In summary, geometric shapes are here to stay! They offer endless possibilities for adding style and flair while keeping things simple yet impactful. Experimenting with patterns, frames or irregular forms will help you achieve stunning effects on your next print project!
Bold colours
Bold colours are a trend that is here to stay in 2021. Vibrant shades, such as electric blues and hot pinks, are popular choices for printed materials this year. These colours can add energy and excitement to any design.
When it comes to incorporating bold colours into your design, it’s important not to be afraid of them. Don’t shy away from using bright hues because they may seem too intense or overwhelming. Instead, embrace them and have fun experimenting with different colour combinations.
One way to make bold colours work is by pairing them with neutral tones like black or white. This will help balance out the vibrancy and create a visually pleasing contrast between the two.
Another tip is to limit the number of bold colours you use in a design – less is often more when it comes to colour intensity. Choose one or two key shades that complement each other well rather than trying to incorporate every bright hue under the sun.
Don’t be afraid of using bold colours in your printed materials this year! With some careful consideration and experimentation, they can really make your designs pop.
Minimalism
Minimalism has become an increasingly popular design trend in recent years, and it’s not hard to see why. The concept of less is more can be applied to various aspects of printed materials, from business cards to brochures.
One major advantage of minimalism is that it allows for a clear and concise message. By removing unnecessary elements, the focus is on what’s important – your content. This approach can also make your printed materials stand out among others that may have cluttered designs.
Minimalist design doesn’t have to be boring or plain either. By utilizing negative space and typography effectively, you can create a visually impactful design that still adheres to the minimalist philosophy. Neutral colours are often used in this style but don’t be afraid to add pops of colour strategically.
Additionally, minimalism can convey a sense of sophistication and elegance when executed correctly. It’s all about finding the right balance between simplicity and creativity.
To incorporate minimalism into your printed materials, start by identifying any unnecessary elements or clutter in your current design. Simplify where possible without sacrificing essential information or branding elements.
Embracing minimalism as a design trend for printed materials can lead to clearer messaging, sophisticated aesthetics and ultimately leave a lasting impression on potential customers or clients.
Metallic accents
Metallic accents are a great way to add shine and glamour to any printed material. They have been trending for the past few years, and 2021 is no exception. Metallic touches can make your design stand out from the crowd and give it an elegant touch.
One of the most popular metallic accents in print design is foil stamping. This technique involves applying a thin layer of metallic foil onto paper using heat and pressure. Gold, silver, rose gold, copper, and bronze are some of the popular colours used in foil stamping.
Another way to incorporate metallics into your design is by using metallic ink. Unlike foil stamping, which requires a separate process after printing, metallic ink can be printed directly on paper like regular ink. It comes in various shades from subtle shimmer to bold shiny finishes.
Metallic accents work well with both dark and light backgrounds but make sure not to overuse them as they can overpower other elements in the design. Instead opt for selective use of these accents such as highlighting text or graphic elements that you want to draw attention towards.
Adding just a touch of metallic accent can take your printed materials up a notch giving them an extra edge compared to others designs without them!
Textured paper
Texture is one of the most important elements in design, and it’s no different when it comes to printed materials. In 2021, textured paper is a rising trend that adds depth and character to any design.
One way you can incorporate textured paper into your design is by choosing papers with natural fibers or embossed patterns. These create a tactile experience for the viewer and make your designs stand out from the rest.
Another way to use textured paper is by incorporating it as an accent rather than the main material. For example, using a textured paper for certain parts of your design such as borders or backgrounds can add visual interest without overwhelming the overall look.
When choosing a textured paper, consider how it will affect other elements in your design such as colour and typography. Textured papers tend to have more muted tones so pairing them with bolder colours can create contrast while still maintaining a cohesive look.
Using textured paper in printed materials adds dimensionality and uniqueness that cannot be achieved through digital media alone. So why not give this trend a try in your next print project?
How to incorporate these trends into your design
Now that we’ve covered the top 5 design trends for printed materials in 2021, it’s time to talk about how you can incorporate these trends into your own designs.
Firstly, when it comes to using geometric shapes, think outside the box. Instead of just incorporating triangles and squares, try experimenting with more unique shapes like hexagons or parallelograms. These can add a fresh and modern feel to your design.
When working with bold colours, be mindful of colour theory. Choose colours that complement each other well and consider using contrasting shades for emphasis. Additionally, make sure the text is still legible against the background colour.
Minimalism is all about simplicity and whitespace. Use minimalistic designs to draw attention to key elements such as company logos or important information.
Metallic accents are great for adding a touch of luxury to your print materials. Incorporate metallic foil into text or images for an eye-catching effect.
Textured paper adds depth and dimensionality to any design. Consider using paper with embossed patterns or raised textures for added visual interest.
Remember that these trends should enhance your overall message rather than distract from it. Experimentation is key – don’t be afraid to try new things!
Conclusion
To sum up, the design trends for printed materials in 2021 are all about boldness and simplicity. By incorporating geometric shapes, bright colours, minimalist designs, metallic accents, and textured paper into your print projects, you can create eye-catching materials that stand out from the competition.
It’s important to remember that these trends are not set in stone and should be adapted to fit your brand’s unique style and message. Experiment with different combinations of these elements until you find a look that speaks to your audience.
As we move further into 2021, don’t be afraid to stay on top of emerging design trends by keeping an eye on industry blogs and attending virtual events. By staying informed about what is popular right now while also remaining true to your own vision for your brand’s image, you’ll be able to create stunning printed materials that capture attention and leave a lasting impression.
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